Case study
Mark Stewart Productions

Last Man on the Moon documentary

Introduction

Combining rare archive material, compelling visuals and unprecedented access to an icon in the realm of space exploration, The Last Man on the Moon, was released in 2014 and chronicles the life of Apollo astronaut Eugene Cernan.

The Brief

A niche documentary with a very specific target audience, Relish Content was tasked with reaching a large group of prospective fans, promoting this personal film on Apollo astronaut Eugene Cernan’s 1972 moon landing. We were entrusted to drive footfall to cinemas and convert social media engagement to digital downloads of the movie.

"We were able to get Last Man on the Moon to number 1 in the iTunes UK chart documentary charts, and reach 18k Facebook fans."

Strategy

Relish leveraged support from community influencers, including Space Lectures – a platform providing presentations by astronauts and space/aviation professionals – and Retro Space Images, an online source hosting archival images of NASA manned space flights. With their combined support and our schedule of promotional content, we were able to get Last Man on the Moon to number 1 in the iTunes UK chart documentary charts, and reach 18k Facebook fans.

Relish also provided live social media coverage for special events, including a Science Museum screening with Capt. Eugene Cernan and Sir Jackie Stewart amongst the guests, to reach even more prospects.

Results

18k Facebook fansNo. 1 in the top documentary iTunes chart in the UK Top 20 in iTunes chart for all films in the UK Social media support from community influencers: Space Lectures (12k Twitter followers) Retro Space Images (577, 753 Facebook fans)

No items found.
MORE CASE STUDIES